Motorcycle Catalog Brough Superior

Brough Superior – a legend of British motorcycling

Brough Superior is one of the most prestigious and iconic motorcycle brands in history. Known as the "Rolls-Royce of motorcycles," this company has from its inception prioritized the highest craftsmanship, technical innovation, and exceptional performance. Brough Superior motorcycles stood out not only for their reliability but also for their luxurious finishes and unique design, earning recognition from collectors and motorcycle enthusiasts worldwide.

The history of the Brough Superior brand – beginnings and vision

The Brough Superior brand was founded in 1919 by George Brough in Nottingham, United Kingdom. From the very beginning, Brough's goal was to create a motorcycle that was not only fast and reliable but also exceptionally exclusive and refined in every detail. George Brough, son of the renowned motorcycle engineer William Brough, leveraged his experience and passion to design machines that set new industry standards.

The founder’s vision was to create a motorcycle that combined top performance with craftsmanship precision on the level of a luxury car. Brough Superior was known for each unit being hand-assembled, with customers able to order bespoke modifications, making every motorcycle a unique piece of engineering art.

Milestones and breakthrough moments

• 1919 – official establishment of the Brough Superior brand and launch of the first SS100 model, which quickly gained a reputation as the fastest and most technically advanced motorcycle of its era.
• 1920s and 1930s – a period of growth and expansion during which additional models such as the SS80 were introduced, praised for their excellent handling and reliability.
• 1928 – the Brough Superior SS100 achieved the status of the first production motorcycle capable of reaching 100 miles per hour, a technological breakthrough at the time.
• 1930 – the famous aviator and motorcyclist T.E. Lawrence ("Lawrence of Arabia") chose the Brough Superior motorcycle as his preferred vehicle, contributing to the brand’s prestige.
• 1950 – end of production of classic models, yet the brand remains a symbol of excellence and innovation in the motorcycle world.
• 2013 – revival of the Brough Superior brand with a modern approach, introducing electric models and luxury motorcycles based on advanced technologies.

Modern times and future – current position and innovations

The contemporary Brough Superior brand continues the tradition of combining luxury with innovation, adapting to the demands of the modern motorcycle market. The company focuses on producing limited series motorcycles that blend classic design with modern technical solutions, such as electric engines and advanced electronic systems enhancing safety and riding comfort.

Modern Brough Superior models are hand-assembled, emphasizing an individualized approach to each unit and paying homage to the brand’s heritage. The introduction of electric motorcycles, such as the Brough Superior PS100, demonstrates the company’s willingness to embrace innovation and its ambition to be a pioneer in the luxury two-wheeler segment of the future.

By merging heritage with modernity, Brough Superior maintains its position as a prestigious brand attracting collectors, classic motorcycle enthusiasts, and lovers of advanced technology. The company’s future appears closely tied to the development of eco-friendly solutions and the continuous elevation of quality and design standards in the luxury motorcycle segment.